A good strategic plan services as a clear guide post for an organization's communication plans. In today's byzantine world of constantly emerging media options, the lack of a comprehensive plan can spell doom to any organization. Here are some plans that Larry either wrote or cowrote.
Larry guided his students through a competition sponsored by the US Postal Service. The challenge: invite NY Metro area universities to plan a campaign for the Postal Services online presence. Under his direction, the students devised this winning plan.
Under Larry's guidance and tutelage, his public relations students created a strategic plan for the New Jersey Alliance for the Arts and Health.
Larry created this plan for Montclair State University's School of Communication and Media, which became a reality in 2012.
This exciting new company allowed homeowners to - finally - purchase their own title insurance, on their terms. Flying in the face of a number of special interest groups, Larry's plan helped guide the company forward.