Larry guided his students through a competition sponsored by the US Postal Service. The challenge: invite NY Metro area universities to plan a campaign for the Postal Services online presence. Under his direction, the students devised this winning plan.
Larry created this plan for Montclair State University's School of Communication and Media, which became a reality in 2012.
This exciting new company allowed homeowners to - finally - purchase their own title insurance, on their terms. Flying in the face of a number of special interest groups, Larry's plan helped guide the company forward.
Under Larry's guidance and tutelage, his public relations students created a strategic plan for the New Jersey Alliance for the Arts and Health.
A good strategic plan services as a clear guide post for an organization's communication plans. In today's byzantine world of constantly emerging media options, the lack of a comprehensive plan can spell doom to any organization. Here are some plans that Larry either wrote or cowrote.