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Strategic Plans


A good strategic plan services as a clear guide post for an organization's communication plans.  In today's byzantine world of constantly emerging media options, the lack of a comprehensive plan can spell doom to any organization.  Here are some plans that Larry either wrote or cowrote.

Larry guided his students through a competition sponsored by the US Postal Service.  The challenge: invite NY Metro area universities to plan a campaign for the Postal Services online presence.  Under his direction, the students devised this winning plan.

Under Larry's guidance and tutelage, his public relations students created a strategic plan for the New Jersey Alliance for the Arts and Health.

Larry created this plan for Montclair State University's School of Communication and Media, which became a reality in 2012. 

This exciting new company allowed homeowners to - finally - purchase their own title insurance, on their terms.  Flying in the face of a number of special interest groups, Larry's plan helped guide the company forward.

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