Larry has over 20 years...

 

... in the field of higher education, beginning this facet of his career in 1989 as an adjunct instructor of communication courses at William Paterson University in Wayne, New Jersey.  Moving over to Montclair State University (also in Jersey), Larry began also as an adjunct, but in 2005, he joined the full time staff.

 

He has helped write the curriculum for the Public Relations concentration (soon to be a BA in Public Relations), founded the Public Relations Student Society of America on the MSU campus, taught every course in the PR concentration, and introduced such courses as Integrated Marketing Communication and Creative Advertising.  He was also the first of three professors to teach the MSU School of Communication's inaugural Transmedia Projects course.

 

Here is a partial list of the outside associations Larry has developed in order to provide his students with a richer, more memorable educational experience...

 

  • Metropolitan Opera Guild

  • Lorena Ochoa

  • Andy Kaufman Award

  • John Theurer Cancer Center at Hackensack University Medical Center

  • Ellen Muth

  • United States Postal Service

  • Lyndhurst Historial Society

  • Autism New Jersey

  • Opera New Jersey

  • SCORE (Society of Retired Business Executives)

  • K. Hovnanian Homes

  • New Jersey Advertising Club

2013 Tony nominee Stephanie J. Block stopped the show at the 2015 Autism New Jersey benefit

Legendary Olympic gymnast Shannon Miller (second from left) with Larry's students.  Shannon was the featured guest at the 2012 Ovarian Cancer Center fundraiser at Hackensack University Medical Center.

Tony winner Laura Benanti headlined the 2014 Autism New Jersey benefit.

Mexico's greatest golfer, Lorena Ochoa, allowed Larry's PR students to do public relations for her from 2007-2008.  The work, plus her visit to the campus in May of 2008, was reported about in the New York Times, The Record, PR Week, and the LPGA

Film star Moira Kelly ("The Lion King," "Cutting Edge"), on the right, with comedian Sunda Croonquist, were the featured artists at the 2013 benefit for Autism New Jersey.

TV star Ellen Muth ("Dead LIke Me") had the world public premier of her movie, "Dead Like Me:Life After Death" at Montclair State in 2009.

The Curtain Call Award
 

Larry's students created a unique partnership with the John J. Cali School of Music by originating a classical singing competition for high school students called The Curtain Call Awards,  The event debuted in 2010 and continues to provide wonderful opportunities, not just for talented high school vocalists, but for Weiner's PR students, who organize, promote and host the event.